Story rules.

If story is what you’re trying to do, Pixar’s 22 Rules of Storytelling is a brilliant road map.

About

David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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