Share the T-shirt.

The most experienced and costly creative people simply cannot do the T-shirt.  That’s like killing a fly with a sledgehammer.  You may eventually kill the fly, but not without putting a lot of costly holes everywhere in the process.  Look around.  Are there young strivers in your midst?  They would kill to do the T-shirt.  Be generous and ply your experienced, expensive brain on high-value assignments.  Let somebody else have the idea for you.
Your boss will recognize that you’ve graduated.  The young kid will love you forever.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.