A piece of advice.

There are pieces of bread.  Pieces of eight.  Pieces of meat.  But there are never “pieces of business.”  If you refer to them that way in the halls, you’re sure to repeat it in the presence of a client.  It stings the ears of a client to refer to his mainstay, his livelihood, and his reason to exist the same way you’d refer to slice of pizza.  Pretty soon, you’ll start to make ads for pieces of business.  They won’t be good ads.

About

David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
This entry was posted in creative. Bookmark the permalink.