Wall of shame.

It’s not just having ideas. It’s making sense of what you have. Here’s a simple, analog way. You need a wall, a pad of paper, a big marker and sticky notes. You don’t need a laptop.

Using sketch paper, tape each of your theme lines horizontally across the wall. Then, beneath each theme line, post your executions. You can tape scripts to the wall, or just notes, or anything that fleshes out each different direction. This “wall of shame” becomes a diagram, an organizational chart. It will help you build momentum because it physically shows what you have in the bank. That gives you confidence.

It also lets you rearrange bits. It lets you compare. And it helps you see, and trash, your worst ideas.

Eventually, everybody discovers this simple method. If you haven’t, you’re welcome.


David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
This entry was posted in creative. Bookmark the permalink.