The partner thing.

If you’re working with a partner and nothing is happening, split up and work independently, returning at a specific time. (It’s important to have a deadline.)

When you get back together, be willing to adopt your partner’s ideas as your own. Just because the big idea didn’t fly out of your own head, or didn’t happen while you were both in the room, doesn’t mean it’s not a shared effort.

That’s what partnership is all about.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.