Like the plague.

Nothing bums people out worse than working on Thanksgiving.  Or July Fourth.  Or, heaven forbid, a religious holiday.   If you must enlist people on such an occasion, make it pleasant, cheerful and quick.  Make it up to them, sometime, somehow, and include spouses and family.  You will win their hearts forever, especially if the situation was not of your making.

If your own inefficiency is to blame for pulling people in, you should be given switches and ashes and sent to bed.  And if you were off celebrating while they worked, your own just desserts will come in time.

About

David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
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