Keep your head.

Emotions within the agency will run high in new business pitches and before key presentations.  The hours are long, uncertainty reigns, mind reading and second guessing drive the machine.  You also find new people around the table, ones who have never worked together before.  So the familiar social order is upside down, replaced by turf grabbing, politickin’ and grandstanding.  Resolve to keep your head, to stay cool, to be happy and in a good humor. A lot of people who might influence your world will be watching you now.

Big presentations are hard enough already.  Everyone will be struggling.  Show how a pro stays cool to the finish line.


David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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