David Fowler’s advertising career included Ogilvy & Mather in New York, Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and both The Richards Group and Tracy-Locke in Dallas.
A copywriter and creative director, he created simple, memorable positions for complex brands: BP (Beyond Petroleum), Coca Cola’s Fanta (Wanta Fanta?), Aetna (A policy to do more.), RCA (Changing Entertainment. Again.), Kodak (Take Pictures. Further.), Motel 6 (We’ll leave the light on for you.), Claritin (Claritin Clear) and Imperial Sugar (The Grandmother of Texas Sugars.)
He spent 366 days in Hollywood, directing on-air promotions for Fox Television shows such as The Simpsons, Beverly Hills 90210, and Melrose Place. His little red book, The Creative Companion, was published by Ogilvy in four languages and his fifth-grade reader How Advertising Works was released in 2008. He has judged more than twenty advertising shows worldwide, and received the David Ogilvy Award, the Howard Gossage Award and the Clio Hall of Fame.
The Motel 6 campaign was named one of AdAge’s top 100 campaigns of the century, and is the longest running in radio history, spanning thirty-five years and more than a thousand commercials.
Fowler’s career began in Lubbock, in the mailroom at Webster & Harris Advertising and at radio station KTEZ. He received an Advertising B.A. from Texas Tech in 1979.