Don’t leave too soon.

Jeff Goodby once told me that “new campaigns get famous in their second year.”  He’s right.  The first year takes fine tuning.  By the second year, you’ve got it and everyone notices including awards show judges.

If you’ve got a good campaign going, don’t bail out for another job too soon.  If you do, the team that picks the campaign up after you will do the second evolution, and they’ll get all the credit for your brilliant idea.  Meanwhile, you’re trapped in a hack job getting a higher salary whining that you were ripped off.  Well done!


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.