Real writing.

There’s a classic New Yorker cartoon (Marisa Acocella) showing two singles standing at a bar and the guy saying:  “Copywriting is too ‘writing.'”  That’s the classic dilemma of advertising writers who want to be taken seriously.  The truth is, writing of any sort is a noble craft…but advertising writing is not literature.  Deal with it.  On the other hand, you’ll get paid regularly.   if you take real pride in the craft, you’ll be rigorous about good narrative structure, clarity, grammar and punctuation.  Good writing is good writing, no matter what, where, or by who.  I mean, whom.



David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.