Real writing.

There’s a classic New Yorker cartoon (Marisa Acocella) showing two singles standing at a bar and the guy saying:  “Copywriting is too ‘writing.'”  That’s the classic dilemma of advertising writers who want to be taken seriously.  The truth is, writing of any sort is a noble craft…but advertising writing is not literature.  Deal with it.  On the other hand, you’ll get paid regularly.   if you take real pride in the craft, you’ll be rigorous about good narrative structure, clarity, grammar and punctuation.  Good writing is good writing, no matter what, where, or by who.  I mean, whom.



David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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