Group well.

Sometimes, you can be a lone creative genius. Sometimes you are another seat warmer around a table with different people who have different skills.  You’ve got PR people, talent agents, designers, social people, technologists, media people, and maybe a few vendors from the media world as well.

Yeah, it’s lonely in there.

Watch the game and see where the opportunity presents to influence or inject the big idea.  In the end, that’s what everyone around the table needs, whether they know it or not.  The trick isn’t just to have the idea.  It’s to have it and figure out how to help everyone else recognize it and adopt it.  And the idea might not come from you.

It might be that pesky person across the table from you.  Pay attention.

About

David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
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