Categories
creative

The endless pitch.

Remember that a pitch can take months.  Remember that there will be torturous twists and turns.  Resolve to roll with it for the duration.  Rarely does a single day, a single action, or a single mistake define the outcome.

Much of what seems important will fall away as your presentation takes shape.  The ideas you hold so dear will seem lame in a week or a month, as the agency’s strategy unfolds.  Don’t fall on your sword too soon.

Engage in the battle but be be wise and patient.  And try to be nice.

By

David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.