The endless pitch.

Remember that a pitch can take months.  Remember that there will be torturous twists and turns.  Resolve to roll with it for the duration.  Rarely does a single day, a single action, or a single mistake define the outcome.

Much of what seems important will fall away as your presentation takes shape.  The ideas you hold so dear will seem lame in a week or a month, as the agency’s strategy unfolds.  Don’t fall on your sword too soon.

Engage in the battle but be be wise and patient.  And try to be nice.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.