The endless pitch.

Remember that a pitch can take months.  Remember that there will be torturous twists and turns.  Resolve to roll with it for the duration.  Rarely does a single day, a single action, or a single mistake define the outcome.

Much of what seems important will fall away as your presentation takes shape.  The ideas you hold so dear will seem lame in a week or a month, as the agency’s strategy unfolds.  Don’t fall on your sword too soon.

Engage in the battle but be be wise and patient.  And try to be nice.

About

David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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