Step up to the pitch.

When a new business pitch is announced most creative people run like rats from a burning ship.  Pitches burn weekends and a lot of midnight oil.

What most creative people forget is that they will be drafted to work on the pitch anyway.  So, you’d be smart to be first in line to volunteer.  It will make you look like a trooper, a team player.  And the agency might just win the business, and then you’ll be front and center for the good stuff.

Hey, the bullet is headed for you anyway.  Step up and catch it.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.