Is the iron hot?

When the muses are singing to you, when the ideas are pulling you along, don’t get up and go shoot hoops. Don’t go play eight ball on that pool table set up for creative people to waste their time on. Don’t go out and fog up your head with a couple of beers. Sit down and crank it out. The moment has arrived. You have the feeling. You’re on a roll. You’re chasing the thing. Do it!

Keep a pad by your bed. The muses often strike at that gray time after you lie down and before you go to sleep. With the sunrise, your big idea will be history if you don’t wake up and noodle it out right then.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.