Acting out.

Do not ever, ever dress up in a costume or act out a role in a presentation.  Putting on costumes will make you look ridiculous.  Acting out a commercial will make you look like a band of idiots.  I know of a pitch for a razor brand where the creative team made their presentation in bath robes, as if they were fresh from their morning shave.  It went over like the Hindenburg on wheels. For another pitch, a writer brandished a .38 revolver and acted out a kidnapping scene that was supposed to be wildly hilarious.  It scared the hell out of the clients and everyone else.   Do not do this.  Ever.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
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