Acting out.

Do not ever, ever dress up in a costume or act out a role in a presentation.  Putting on costumes will make you look ridiculous.  Acting out a commercial will make you look like a band of idiots.  I worked on a pitch for a razor brand where the creative team popped out of a closet in bath robes, then made the presentation as if they were fresh from their morning shave.  It went over like the Hindenburg on wheels.  Do not dress up.  Ever.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.