Meeting of meetings.

You’ve heard it before.  This meeting is going to be the meeting of all meetings.  The one where the veil will be lifted, the balance swung to either great victory or into the abyss of failure.  Yeah, right.  This may indeed be the meeting that will break the camel’s back, but more than likely it will be another stop along the way, a step forward or backwards.  Ours is an iterative business.  That means you figure things out as you go.  Be careful about amping up everyone over one moment in time.  Better to have constant, focused vigilance than one wild-eyed moment where you think you must pull it all together lest the sky fall.

Too many meetings to end all meetings will eventually mean none of the meetings matter to anyone any longer. ┬áSure as hell, you’ll have the real end-all meeting and nobody will care because they’ve heard it so many times before.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.