Fake it like a pro.

Remember, it’s a business.  The creative people who win in the business are ones capable of getting in front of a client, presenting their ideas, then getting permission to move forward based on trust.  Show your craziness in your work, not in your persona.

Are you acting like somebody a client would trust?  Or are you acting like you’re in a movie about an advertising creative person?

About

David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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