Are you the game?

Are you waiting on the game to come to you?  Sitting frozen presuming an expert from the “Dept. of Clarity” is heading your way?  You might, in fact, be that expert.  Sure, you don’t want to go off half-cocked and get in the way of true North.  But I promise you nine times out of ten nobody has a clue about what to do.  So maybe you should be that person.  Maybe you should organize the team.  Set a meeting.  Show up with an ad, a plan, a set of possibilities.  You know, some of that “thinking ahead and leading the way” sort of stuff.

What we don’t need is more officials from the “Dept. of Bitching and Moaning.” Got plenty.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.