Your body is showing.

When you’re facing a client, your body language says a lot.  The same applies when you’re in a job interview.  I’m not an expert but here’s what I look for, and avoid.  Crossed arms mean you’re shut down.  Leaning back means you’re not interested.  Hands clasped behind your head says you’re arrogant, and already have all the answers.  Looking at your phone while we’re talking, well, you’re just toast.  Lean forward.  Smile.  Have a pen ready in case something important is mentioned.  Get your elbows on the table and make eye contact.  Speak up.

It’s so easy.  But, incredibly, so few people realize what they’re saying without saying a word.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.