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creative

Oh. It’s you.

Freelancers get called when there’s a problem; a pitch, or an assignment that can’t be cracked by staffers. If you’re a freelancer, be aware that some people on staff may think you’re there to swipe opportunities that otherwise might go to them.  Tread gently. Don’t grandstand.

Make it clear you have no ambitions except the success of the thing you were hired to work on.  You’re not angling for glory or a full-time job. You’re part of the team, not the star.

Fix it, then vanish like the wind.

By

David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.