Fog is normal.

It is infinitely helpful to realize that in creative endeavors, as in life, there is no grand road map that everyone is privy to except you. We are all muddling forward, through the fog.

Sometimes, having a big idea means that you’ll be the one to lead everyone through the fog. Are you willing to do that? Are you looking for an idea that big?


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.