Fog is normal.

It is infinitely helpful to realize that in creative endeavors, as in life, there is no grand road map that everyone is privy to except you. We are all muddling forward, through the fog.

Sometimes, having a big idea means that you’ll be the one to lead everyone through the fog. Are you willing to do that? Are you looking for an idea that big?


David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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