Shut up and just do it.

David Ogilvy once said that, in the end, making an ad comes down to one person shutting the door and just putting it down on paper. Okay, so there are no more offices. Or doors. Or paper. Or David Ogilvy. You get the point. Sometimes you gotta go DIY.

Cease with all the co-creating, hot-housing, workshopping, brainstorming and other effete delaying tactics. Go find a quiet place and find an idea.

Once you have it, go back into that room and see if you can sell it in. And remind yourself to never, ever walk into a groupthink without a couple of ideas in your pocket.


David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.