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creative

Are you funny?

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Instead of freaking out over not having an idea, shift gears and think about humor. “Oh, but I’m not funny!” Well, you might be. Humor works on simple rules. Big clown shoes are funny because they’re, well, too big. Exaggerate an image or a mundane moment. Pee-wee Herman. Johnny Knoxville. Bugs Bunny. Burger King firing The King.

Go over the top. Then go over the top of the top.

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David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.