Remember, it’s a business. The creative people who win in the business are ones capable of getting in front of a client, presenting their ideas, then getting permission to move forward based on trust. Show your craziness in your work, not in your persona.
Are you acting like somebody a client would trust? Or are you acting like you’re in a movie about an advertising creative person?
David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
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