Don’t abandon handwriting. A physical touch brings something special to your words. The connection between your hand and the page via a tiny strand of ink imparts something that is somehow closer to your heart.
It might seem slow. Or weird. But slow and weird might be just what you need to get your ideas flowing. Go buy a really good pen. Get some fine paper. Sit down and actually…write.
Try it.
David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.
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