Do not ever, ever dress up in a costume or act out a role in a presentation. Putting on costumes will make you look ridiculous. Acting out a commercial will make you look like a band of idiots. I worked on a pitch for a razor brand where the creative team popped out of a closet in bath robes, then made the presentation as if they were fresh from their morning shave. It went over like the Hindenburg on wheels. Do not dress up. Ever.
Categories