Stan’s way.

“We are not gallery painters who paint when the feeling moves us.”

That’s from the Inc. Magazine interview with Stan Richards, who runs the tightest independent agency in the U.S.  I worked for him for many years. As a creative director, he made you believe you were only limited by the size of your ideas. We trusted him to defend big thinking. So that’s what we came up with.

Here’s the whole story:

THE VIEW FROM PLANET STAN

About

David Fowler created long-running advertising platforms for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others during his forty-year career.
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