The weekly ritual.

Every Monday (or Tuesday) first thing, insist that everyone get around the table.  It’s called a status meeting.  I know, you think this is something the account team should do.  You think this is so basic it goes without saying.  You think it’s a waste of time.  Actually, it’s the one place you’ll learn what level of hell things are really sitting on, and have a chance to ask for help or beg forgiveness.  A lot can change in a week, for better or worse.  Do you want to be the last to know?
The same time, every week.  Every week, without fail.  No matter what.  Do this meeting.

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David Fowler is a writer and executive creative director in New York.
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