The partner thing.

If you’re working with a partner and nothing is happening, split up and work independently, returning at a specific time. (It’s important to have a deadline.)

When you get back together, be willing to adopt your partner’s ideas as your own. Just because the big idea didn’t fly out of your own head, or didn’t happen while you were both in the room, doesn’t mean it’s not a shared effort.

That’s what partnership is all about.


David Fowler is a writer and executive creative director in New York.
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