The endless pitch.

Remember that a pitch can take months.  Remember that there will be torturous twists and turns.  Resolve to roll with it for the duration.  Rarely does a single day, a single action, or a single mistake define the outcome.

Much of what seems important will fall away as your presentation takes shape.  The ideas you hold so dear will seem lame in a week or a month, as the agency’s strategy unfolds.  Don’t fall on your sword too soon.

Engage in the battle but be be wise and patient.  And try to be nice.


David Fowler is a writer and executive creative director in New York.
This entry was posted in creative. Bookmark the permalink.