Share the T-shirt.

The most experienced and costly creative people simply cannot do the T-shirt.  That’s like killing a fly with a sledgehammer.  You may eventually kill the fly, but not without putting a lot of costly holes everywhere in the process.  Look around.  Are there young strivers in your midst?  They would kill to do the T-shirt.  Be generous and ply your experienced, expensive brain on high-value assignments.  Let somebody else have the idea for you.
Your boss will recognize that you’ve graduated.  The young kid will love you forever.


David Fowler is a writer and executive creative director in New York.
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