Be heard, for sure.

Overcommunicate.  The most dangerous five words in the business vocabulary are “Did you get my email?”  It presumes that the other person is fully responsible for receiving the information that you’re trying to impart, and that by sending an email you’re absolved from any further responsibility.
Walk down the hall.  Pick up the phone.  Book time on the other person’s calendar.  Be utterly paranoid that someone might not have heard what you’re trying to tell them, and absolutely sure that they did.  That’s your job.  Not theirs.


David Fowler is a writer and executive creative director in New York.
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