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creative

Acting out.

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Do not ever, ever dress up in a costume or act out a role in a presentation.  Putting on costumes will make you look ridiculous.  Acting out a commercial will make you look like a band of idiots.  I worked on a pitch for a razor brand where the creative team popped out of a closet in bath robes, then made the presentation as if they were fresh from their morning shave.  It went over like the Hindenburg on wheels.  Do not dress up.  Ever.

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David Fowler created long-running advertising campaigns for Motel 6 ("We'll leave the light on for you"), BP ("Beyond Petroleum"), Fanta ("Wanta Fanta"), Claritin ("Claritin Clear") and many others. His forty-year creative career included twenty years at Ogilvy & Mather in New York, as well as stints at Goodby, Silverstein in San Francisco, Ammirati & Puris in New York and The Richards Group in Dallas.