A piece of advice.

There are pieces of bread.  Pieces of eight.  Pieces of meat.  But there are never “pieces of business.”  If you refer to them that way in the halls, you’re sure to repeat it in the presence of a client.  It stings the ears of a client to refer to his mainstay, his livelihood, and his reason to exist the same way you’d refer to slice of pizza.  Pretty soon, you’ll start to make ads for pieces of business.  They won’t be good ads.


David Fowler is a writer and executive creative director in New York.
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